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As women around the world go on strike in celebration of International Women's Day, retailers in China are jumping on the bandwagon too. 。
Malls and some of the country's biggest shopping platforms have grabbed the chance to turn March 8 into the start of a week-long shopping sale. 。
SEE ALSO:Facebook hosts 24-hour livestream event for International Women's Day 。The dominant shopping sites T-mall and Taobao, which are both run by Chinese e-commerce giant Alibaba, have plastered this slogan on their sites: "Queen's Day: Reveal your beauty." 。
"Queen's Day. Reveal your beauty", read the Chinese wordsCredit: tmall 。And Chinese online make-up retailer Jumei is similarly pitching the celebration as "Goddess' Day", complete with huge promotions for their products. 。
"We just want you to look good" reads the slogan in ChineseCredit: jumei 。It's worth noting that organisers for March 8's "A Day Without A Woman", aimed at calling attention to the economic inequalities faced by women, has called on women to avoid shopping for the day.。
"Disgusting" 。
"Disgusting" 。
Some Chinese netizens are unimpressed with the commercialism of the day. 。
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"Chinese women [are not just about spending money], they have to work, cook, do the laundry, take care of children, and even do square dances," another netizen posted. 。
"Women's Day has already turned into a shopping festival in China," said one user on Weibo. "It is an indicator that women's economic power is rising." 。
Some were just happy to receive half a day off from work. 。
Some were just happy to receive half a day off from work. 。
"Got half a day off spending it with my mother -- Happy Women's Day!" one said. 。
Some brands also jumped on the bandwagon for some marketing action.。
Burger King launched a "Burger Queen" campaign in Shanghai for International Women's Day. 。
The campaign features women receiving burger boxes with the question "Who is the Burger Queen?" printed on it. 。
Upon opening the box, women see a reflection of themselves through a mirror that is posted inside the box. 。
International Women's Day is relatively new to China, but has gained popularity throughout the years, with some women's organisations holding national gatherings. 。
Still, much needs to be done. In 2015, five women were held in Beijing for more than a month, after they planned to stage a protest on March 8 against sexual harassment on public transport. 。Featured Video For You 。Featured Video For You 。Inauguration crowds are looking puny compared to Women's March crowds 。