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If you've logged on in the past year, you'd know Facebook really, really wants you to watch Live video. 。
Since it pushed out the feature globally in February, the social media behemoth has prioritised Facebook Live over other content in its Newsfeed to get people tuning in. 。
Now it's prompting some users to watch Live broadcasts via a small autoplay window that pops up in the bottom right of Facebook's app. 。
SEE ALSO:Facebook’s fake news fix comes way too late 。Appearing recently for some users globally on iOS, the notifications show video from Facebook connections or pages a user may have subscribed to. Fairly unobtrusive, the pop-up emulates the video-minimising window used by some news sites, including 。 Mashable。Mashable 。
. 。 "We may show you a small video notification in the bottom right-hand corner of News Feed on mobile when there's a live video that you may be interested in watching," a Facebook spokesperson told 。Mashable 。
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Credit: mashable 。
While the mini Live video plays automatically, it can either be closed or it will disappear on its own if the user decides not to engage. 。 Facebook wants its users to share and watch Facebook Live videos, data limits be damned. 。As 。
Mashable。
noted in early December, Facebook has shelled out for a fairly unprecedented national marketing campaign in the U.S. Some of the ads, which have been seen on buses and billboards, offer step-by-step instructions on how to use the Live feature. 。
To boost video discovery, the company has also rolled out a "Video" tab in the U.S. to some Android and iOS users. 。
While Live has novelty, it's hard to say whether ads or autoplay prompts will significantly improve its reach. Facebook is clearly not about to give up. 。
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