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Hamburger Helper has created a rap album and you are probably going to love it.
Hamburger Helper's anthropomorphic glove is leaving behind the hearty family dinners to cut loose in the club with a new hip-hop mixtape called "Watch the Stove" released Beyonce-style in honor of April Fools' Day.
SEE ALSO:These brands are living April Fools' Day with zest to the bitter endThe brand's commitment to the joke is admirable: The five food-themed tracks and two music videos are so ridiculously elaborate -- all while spitting lines like "I make some mac and cheese and the beef / I kill every track on the beat" -- that it's hard not to appreciate the stunt's self-assured absurdity.
The surprising quality probably comes from the production team helming the project. The beef-and-noodle purveyor enlisted Twin Cities Minnesota rap duo Dequexatron X000, social media star Retro Spectro and students of McNally Smith College of Music to produce all of the music, and it sounds like they didn't phone it in.
The music is already getting some rave reviews on Twitter -- or at least as close to "rave" as you can get for songs that mostly deal with boxed dinners.
Hamburger Helper was even trending on Twitter on Friday afternoon -- a rare feat on a day when the platform is already so saturated with branded nonsense.
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On a day marked by so many brands lazily going through the motions of empty jokes, the unlikely hit is showing that attention to detail can have a big payoff.
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