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The Chicago Cubs' losing streak has earned them a special place in America's heart.
So it's no surprise that a host of advertisers seized on their historic win Wednesday night as a chance to showcase everyone's favorite lovable (former) losers.
SEE ALSO:The Story Behind Chicago Cubs Fans' W FlagsOne of the most moving efforts came from Nike, which featured a red-and-blue-clad kid dreaming of big-league adulation in a Chicago park.
But Willie Nelson's melancholy ballad "Someday"-- superimposed with audio from the game's pivotal moment -- brought the real emotional power.
"Goodbye Someday," the closing tagline reads.
ESPN's SportsCenter took a more low-key tack. In its ad, network personality Jay Harris updates a simple workplace-accident counter from "108" to "0" -- a reference to the number of years since the team's last championship.
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Budweiser rushed out a touching tribute to late legendary sportscaster Harry Caray with his enthusiasm set against cheering fans.
Red Bull brought the laughs with a quirky tale of Cubs third baseman Kris Bryant befriending a goat -- the animal Cubs lore considers the, well, scapegoat behind its curse.
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Another of the energy drink maker's ads had Bryant flying with angel wings over Cleveland Indians fans and the goat.
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Gatorade celebrated with a set of branded cups placed to form one of Wrigley Field's iconic "W" flags next to an empty cooler.
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M&M's pulled a similar stunt with its colored candy.
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Adidas made a profane declaration about sports curses with an assist from a mean-mugging Bryant. The typically high-minded slogan: "Creators break curses."
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Meanwhile, Motorola went with a ragged baseball tagged with its logo spinning in front of a fireworks show.
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Elsewhere on Twitter, plenty of brands tipped their hats to the team with nods to the "Windy City."
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