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The McDonald's 。 Rick and Morty 。-inspired Szechuan sauce promotion continues to be an absolute embarrassment for everyone involved.。
The fast food giant released a "super-limited" amount of the special edition dipping sauce on Oct. 7, giving 。 Rick and Morty。 fans an excuse to line up outside their nearest participating McDonalds location for a chance to emulate their favorite mad scientist's quest for the sweetest of the McNugget nectars. 。
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Things didn't quite go according to plan. 。
Fans immediately took to Twitter to complain of long lines, early Szechuan handouts before the 2:00 p.m. start time, and restaurants that didn't even have the sauce in stock, even though they were slated to have it. 。
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Immediately following the promotion, McDonald's sent out a conciliatory tweet in an attempt to quell all the fans complaining that they didn't have a shot at tasting the sauce. 。 Tweet may have been deleted 。Tweet may have been deleted 。
The gesture was not met with level-headed responses from angry 。
Rick and Morty 。
fans. Folks, we have another #boycott on our hands. 。
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What started as a fun acknowledgment of a cult fandom has turned into just the latest reason that a group has decided to brandish its collective anger at a brand. 。
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McDonald's appeared to have botched the promotion by only shelling out a few packets to each participating location — and some people claim that employees took the sauce and limited edition posters for themselves — but is it really worth lawsuits?
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Fans not getting the sauce they wanted and McDonald's failing to follow through on the home run potential of the promotion are both disappointing — but that's the extent of it. 。
The McDonald's boycott will likely be as effective as other movements against major corporations before it, but who knows: maybe the company will learn from this debacle and do it better next time. Someday, we might all finally get some Szechuan sauce. In the meantime: calm down. 。Featured Video For You 。Featured Video For You 。The truth about detoxes and cleanses 。